top of page

Manoto Norouz Promo (2016,2017,2018)

Norouz is the traditional Iranian new year holiday. It is the most cherished of all Iranian festivities. Norouz marks the first day of spring and the beginning of the Iranian solar calendar. It is celebrated on the day of the astronomical vernal equinox (start of spring).


A major tradition of Norouz is the preparation of an elaborately prepared spread known as the Haft Seen - the seven ’S’s, seven items starting with letter S or sîn in Persian alphabet, which are seven specific items corresponding to the seven creations and the seven holy immortals protecting them.

Greenery (Sabze) – wheat, barley or lentil sprouts grown in a dish Samanu (Samanu) – a sweet pudding made from germinated wheat The dried fruit of the oleaster tree (Senjed) Garlic (Sir) Apples (Sib) Sumac berries (Somāq) Vinegar (Serke)
These items are also known to have astrological correlations to planets Mercury, Venus, Mars, Jupiter, Saturn, Sun and Moon.

Other symbolic items which are usually set along the Haft Seen are candles, a mirror, decorating coins (Sekke), Hyacinth (Sombol) and decorated eggs. A bowl of water with goldfish, A poetry book (e.g. the Divan of Hafez)

Client: Manoto TV

Norouz Channel Promo 2017

Party Time, Happy Time. Time to welcome the spring and the New Year “Norouz” with fooling around and celebrating. We open our world to welcome our viewers to the manoto “Norouz 1396”, to celebrate Norouz with us.
Our metaphor for the “welcoming” is the window! We open our world of Norouz (window) to the manoto viewers.


Director: Mona Wishkahi and Andrew Keep
Art Director: Mona Wishkahi
Script: Andrew Keep
DOP: Luke Atkinson 
Edit: Hugo Maher

Client Name: Manoto

Norouz Channel Promo 2018

2018 we welcomed the spring and the New Year “Norouz” with fooling around and celebrating in a colourful and fantasy costumes and  environment. To invite the viewer into a magical year.

Director: Kasra Ahmadi
Art Director: Mona Wishkahi
Script: Kasra Ahmadi
Dop: Charlie Locke

Norouz Channel Promo 2016

Client Name: Manoto

Iranians celebrate their new year with the start of spring. “Norouz” which means “new day” it symbolised with the 7 sin, the 7 items* starts with S in farsi. *Apples, garlic, coloured eggs, sumac, gold fish, fresh flowers, fruits… 


Director: Reza Yousefzadeh
Art Director: Mona Wishkahi
Script: Reza Yousefzadeh And Andrew Keep
Dop: Luke
Edit: Yousef

bottom of page