Hi, I'm Mona, an Art Director and Creative Lead with 15+ years of experience creating visual stories across brands, campaigns, content, spaces and experiences.

I see every idea as a world: something people can see, enter, interact with and remember. My work moves between brand and visual identity, broadcast, editorial, digital, spatial design and live experiences, bringing together different creative disciplines to turn an idea into something coherent and memorable.

From the first thought through to production and delivery, storytelling
is always the thread that connects it all.