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Eco Jute
Creative Director
SW2 Creative / Ecojute
A complete rebrand for an ethical fabric bag manufacturer supplying leading names including Harrods, Fortnum & Mason, Waterstones, Kew Gardens, the National Gallery and V&A. I developed the visual identity and brand system across digital, print, packaging and customer touchpoints.
Focus
Building a contemporary identity rooted in natural materials, craft and responsible production.
01
Brand Strategy
02
Visual Identity
03
Brand System
04
Art Direction
The Challenge
Create a visual identity that could connect product, process and craftsmanship into one coherent brand story.
The Approach
I art directed the on-site photography, using the materials, makers and manufacturing process to shape the brand’s visual language.
The Impact
One coherent identity designed to work from factory floor to global customer.
Digital & Website
Packaging & Labels
Print & Collateral
Product Branding
Exhibition & B2B
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