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COCOBAGH
Creative Director
SW2/CREATIVE
A purpose-led social enterprise creating training and employment opportunities for women in rural India through textile production. I developed the brand identity and visual world from the ground up, bringing its social mission, people and products into one cohesive brand.
Focus
A human-centred identity built around the women, skills and community behind the brand.
01
Brand Identity
02
Creative Direction
03
Photography & Art Direction
04
Digital & Brand Application
The Challenge
Build a credible commercial brand while keeping its social purpose and the women behind it at the centre.
The Approach
I built the visual language around the real people and process, art directing the photography on location and carrying that authenticity through the identity.
The Impact
A brand with a commercial presence and a human story at its heart.
Brand Identity
Digital Presence
Product & Packaging
Brand Communications
Social Content
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