Creative Leadership
A strong idea is only the beginning.
I work across concept, design development and production to keep every department aligned behind one creative vision until the final frame.
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Creative Strategy
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Visual Storytelling
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Creative Leadership
04
Delivery
Summer Promo
Art Direction
Seasonal Brand Campaign
A colourful summer identity created to refresh the channel and celebrate the season through playful, high-energy visual storytelling.
01
Summer Promo
Art Direction
Seasonal Brand Campaign
A colourful summer identity created to refresh the channel and celebrate the season through playful, high-energy visual storytelling.
Director: Andrew Keep & Mona Wishkahi
DOP: Luke Atkinson
Art Director: Mona Wishkahi Script: Mona Wishkahi
Edit: Hugo Maher
My role
Developed the creative concept, wrote the script, directed the campaign and led the visual storytelling from concept to delivery.
My role
Developed the creative concept, wrote the script, directed the campaign and led the visual storytelling from concept to delivery.
02
Samteno
Studio Entertainment Format
Art Direction
Designed the visual identity for a live debate show, balancing editorial clarity with a warm, contemporary studio environment.
Director’s cut
Director: Mona Wishkahi
DOP: Luke Atkinson
Art Director: Mona Wishkahi
Editor: Jo Pegram
Script: Mona Wishkahi
My role
Developed the studio concept, visual identity and creative direction, leading the project from concept through on-set art direction.
03
Social Media Promo
Channel Brand Campaign
Art Direction
A playful campaign that brought audience interaction to the forefront, turning social media conversations into a visual extension of the Manoto TV brand.
Director: Mona Wishkahi
Script: Jo Pegram
DOP: Luke
Art Director: Mona Wishkahi
Edit: Jo Pegram
Creative Director: Andrew Keep
My role
Developed the campaign concept, directed the film and transformed audience interaction into visual storytelling.
04
Come Dine With Me AUS
Art Direction
Seasonal Channel Promo
A single overhead shot transformed the preparation of a dinner party into a playful visual metaphor for anticipation, timing and the pressure of hosting, introducing the Australian season of Come Dine With Me.
Director: Mona Wishkahi
Script: Andrew Keep
DOP: Luke Atkinson
Art Director: Mona Wishkahi
Edit: Jo Pegram
Creative Director: Andrew Keep
My role
Developed the campaign concept, wrote the script, directed the promo and shaped the visual storytelling for the Australian launch.
05
Gap Time
Entertainment Format
Creative Direction & Art Direction
Developed a flexible visual language that brought presenters, guests and social content together across studio and digital platforms.
Director: Mona Wishkahi
Script: Mona Wishkahi
DOP: Various
Art Director: Mona Wishkahi
Edit: Various
My role
Developed the show's visual identity, creative direction and visual storytelling across studio and digital content.
06
Norouz Promos
Channel Identity Campaign
Creative Direction & Art Direction
Working across a series of seasonal films, I developed a visual language rooted in colour, texture and the symbolism of renewal, bringing a contemporary expression to a timeless tradition.
Director: Mona Wishkahi
Script: Mona Wishkahi
DOP: Various
Art Director: Mona Wishkahi
Edit: Various
My role
Developed the creative direction, visual language and storytelling across a series of seasonal campaigns from concept to final delivery.
Capabilities
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Creative Direction from concept to delivery
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Leading multidisciplinary creative teams
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Balancing creative ambition with production realities
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Maintaining visual consistency across every touchpoint
Next Project